Strategy
Research, audit and planning
Strategy is central to everything we do. It begins by asking ‘why’ to shape a plan for ‘how.’ Our approach focuses on creating a clear roadmap for clients that defines how content will be produced and distributed to drive specific actions.
Content strategy is about identifying the purpose and goals of content creation, establishing a structured framework and process to achieve business objectives. We start by meeting with clients to understand their business, brand, industry, and audience goals. Next, we map out the typical customer journey and use it to design the content journey. Success markers are established, ensuring the strategy aligns with key points that can be evaluated as the project advances.
What’s included
Audience Research
A crucial element of creating a content strategy is conducting comprehensive audience research, which examines your target audience, their needs, desires, and behaviors.
Journey Mapping
Journey mapping allows us to plan content along the customer’s path to purchase, which we refer to as content touchpoints. It also identifies where potential drop-offs may occur.
Channel Audit
A channel audit examines all the platforms where a business currently shares content and evaluates their effectiveness, helping to pinpoint gaps and opportunities.
Competitor Analysis
One of our most enjoyable aspects of strategy is exploring your industry—analyzing competitors to understand their actions and motivations. This also helps us uncover potential opportunities.
Internal Interviews
A distinctive feature of One Plus Media’s strategy is conducting internal interviews, where we engage with key stakeholders to gain a comprehensive 360° understanding of your business.
Paid Media Audit
A paid media audit evaluates how effectively your content is being amplified, examines audience targeting, and determines which content is performing well. This helps identify gaps and opportunities in your media strategy.
Customer Surveying
We develop surveys to distribute to your customers, as firsthand feedback is the most valuable insight. This stage of strategy can reveal surprising and enlightening information!
Metric & KPI setting
Finally, we define the objectives the strategy aims to accomplish. This establishes the framework for implementing and executing an effective, ongoing content marketing program.
Other services
At One Plus Media, we offer content marketing services that span a wide range of expertise. From strategy planning to creative production and content amplification, we support clients through the entire process or focus on specific needs as required.
Tell us what you want your content to do.
We’ll start with a conversation about your business, your audience and the results you’re after.
Get in touch